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Junk food ad crackdown announced
Junk food ads during TV programmes targeted at under-16s will be banned, under rules put forward by regulators.
Ofcom says these foods include any that are high in fat, salt and sugar.
There will be a total ban on ads during children's programmes and on children's channels, as well as adult programmes watched by a large number of children.
Health bodies said Ofcom should have banned junk food ads before the 9pm watershed, but the food industry said the restrictions were "over the top".
Ofcom's measures will come into effect before the end of January 2007.
They are set to cost broadcasters an estimated £39 million in lost advertising revenue, Ofcom said.
The measures will apply to:
Read more here:
http://news.bbc.co.uk/2/hi/health/6154600.stm
Junk food ads during TV programmes targeted at under-16s will be banned, under rules put forward by regulators.
Ofcom says these foods include any that are high in fat, salt and sugar.
There will be a total ban on ads during children's programmes and on children's channels, as well as adult programmes watched by a large number of children.
Health bodies said Ofcom should have banned junk food ads before the 9pm watershed, but the food industry said the restrictions were "over the top".
Ofcom's measures will come into effect before the end of January 2007.
They are set to cost broadcasters an estimated £39 million in lost advertising revenue, Ofcom said.
The measures will apply to:
- All pre-school children's programmes,
- All programmes on mainstream channels aimed at children
- All cable and satellite children's channels
- Programmes aimed at young people, such as music shows
- General entertainment programmes which would appeal to a "higher than average" number of under 16s.
Read more here:
http://news.bbc.co.uk/2/hi/health/6154600.stm