Battery cost decline and the speed of manufacturing are the key things here for me. The only think that will slow the disruption of the legacy automakers is the fact that it takes time to build factories and ramp production, and crucially and most importantly build the batteries, it will take 2 decades in fact. It's only a few years until battery costs make the bumper price ticket equivalent and electric is already cheaper to run year by year. If the cost of battery production continues to decline at its current rate than this game is effectively over. And why shouldnt it, battery tech is a new technology (unlike ICE which is mature) that will continue to innovate and it has no scale, price comes down purely with scale. And batteries are by far the main cost of electric vehicles, that is where the margins are. All this will render the legacy automaker timelines irrelevelant by the time we actually get to them. Some of them will survive, some of them won't, mergers and partnerships to cope with the massive R and D budgets and cross field expertise.
But I do agree that self driving is where the real show is. And the software skills that goes with turning a car into a giant smart phone. The legacy automakers lack the skills here. We should expect to see other tech companies come into this space, the legacy automakers wlll be sucked up for their manufacturing experience and the their exisiting manufacturing capacity will be crucial, however many of their assets and long and complex supply chains will become stranded and useless.
Because Self driving actually allows a car to be used for many hours it would have been previously been parked, it will be possible to leverage the value locked into the battery tech that allows a car to run for a million miles. At the moment there isnt an advantage to having a car be able to drive 5 times longer over its life beacuse you cant build a market place where people pay 5 times more for the car upfront. The fact the car is cheaper to maintain and cheaper to run per mile is also a hard selling point in an industry where its the price you pay upfront that matters the most. But it will be music to the ears for companies that operate self driving fleets and have massive access to capital. Self driving and electric are syngerisitc in generating value from each other in ways that ICE and self driving are not.
Another interesting development will be smart insurance. Once the car is smart, they can harvest your data to factor in how long you drive for, average speeds, night vs day time driving, dangerous routes, more dangerous climates, your handling skills and offer insurance tailored to you, if you get better at driving, starting cycling to work, your insurance will drop in price. This all puts legacy auto under massive pressure to adapt. This era may be short lived depending on how long it takes for self driving to fully break through, but its a nice example of how data will change the world and generate massive value to the consumer.
But I do agree that self driving is where the real show is. And the software skills that goes with turning a car into a giant smart phone. The legacy automakers lack the skills here. We should expect to see other tech companies come into this space, the legacy automakers wlll be sucked up for their manufacturing experience and the their exisiting manufacturing capacity will be crucial, however many of their assets and long and complex supply chains will become stranded and useless.
Because Self driving actually allows a car to be used for many hours it would have been previously been parked, it will be possible to leverage the value locked into the battery tech that allows a car to run for a million miles. At the moment there isnt an advantage to having a car be able to drive 5 times longer over its life beacuse you cant build a market place where people pay 5 times more for the car upfront. The fact the car is cheaper to maintain and cheaper to run per mile is also a hard selling point in an industry where its the price you pay upfront that matters the most. But it will be music to the ears for companies that operate self driving fleets and have massive access to capital. Self driving and electric are syngerisitc in generating value from each other in ways that ICE and self driving are not.
Another interesting development will be smart insurance. Once the car is smart, they can harvest your data to factor in how long you drive for, average speeds, night vs day time driving, dangerous routes, more dangerous climates, your handling skills and offer insurance tailored to you, if you get better at driving, starting cycling to work, your insurance will drop in price. This all puts legacy auto under massive pressure to adapt. This era may be short lived depending on how long it takes for self driving to fully break through, but its a nice example of how data will change the world and generate massive value to the consumer.
Comment