of course, because environmental protection isn't about creating profit, it's about first protecting the environment, lol.I'd say efficiency gains are mostly from lowered cost. Businesses cannot control revenue, but they can control cost. Efficiency leads directly to higher margins. Waste is not good for any business.
Of course in the quest of being "environmental," it is possible to discover more efficient way of doing things. But I'd argue that "environmental" itself does not lead to higher efficiency. Profit does.
there ARE happy coincidences where both are achieved, and I'd say that generally speaking there's more of these coincidences than where it's environment VS profit.
and that's more true when we consider long-term vs the short.