India drives ahead of the world in electric car
19 Sep, 2008, 1750 hrs IST, REUTERS
MUMBAI: Long before “green” cars became trendy in other parts of the world, a boxy electric two-seater began rolling out of a small factory in Bangalore, which was then emerging as a software services hub.
Today, scores of Reva electric cars can be seen tootling down Bangalore’s crowded streets, their bright colours and minimalist design drawing curious looks, even smiles, from commuters.
“It is simply beautiful,” said T Shivaram, a small business owner, who bought a yellow-and-black Reva last year to cut his fuel bill.”It gives me driving pleasure and everyone stares at it and wants to know more about it.”
The Reva was among the world’s first electric vehicles sold commercially. It did not take off initially quite as its maker had hoped but it has blazed a trail for other electric cars—such as General Motors’ new Chevrolet Volt—which are coming into their own in an age of high oil prices.
Reva Electric Car Co was set up in 1994 by India’s Maini Group and AEV of the United States. The company was the first to successfully commercialise electric vehicles, according to consultancy Frost & Sullivan.
By 2001, it had built its first all electric car, just four years after Toyota Motor began selling a car that would come to define the eco-friendly auto segment, the Prius hybrid.
The Reva was the brainchild of Chetan Maini, scion of the Maini Group, who championed the car at a time when scepticism was widespread about the viability of electric vehicles.
“He was clearly very much ahead of his time,” said Hormazd Sorabjee, editor of popular magazine AutoCar. “But maybe he lacked the muscle power and the political backing to make a big noise, which is why Reva has remained so small.”
Developed entirely in house, India’s first electric car was 95% indigenous from the start, built of lightweight steel and plastic and with fewer moving parts. It can be fully charged in seven hours by plugging into a regular 15 amp socket at home.
The fully-automatic models have a top speed of 65 km/hr and a range of 80 km, and a running cost of just 0.4 rupees/km. But its high price, nearly 25% more than entrylevel cars, found few takers in India where low-end cars hold sway.
So Maini began exporting the Reva to the United Kingdom and Europe where they are sold as quadricycles. Besides Britain where it is branded G-Wiz, Reva is now also sold in Cyprus, Greece, Ireland, Italy, Malta, Norway, Spain and Sri Lanka. It is also being test marketed for applications such as mail trucks in Australia, Austria, Germany and the United States.
“We look for countries that offer incentives for electric vehicles, or those that are tightening regulations , or where consumer awareness is high,” said Mr Maini, 38, who tinkers with remote control models of helicopters and planes in his off time.
With oil prices having hit record highs earlier this year and countries focusing on energy security, there is greater pressure on carmakers to develop engines powered by alternate fuels.
Reva received $20 million in 2006 from Draper Fisher Juvertson and the Global Environment Fund, but little by way of incentives or subsidies in India.
The funding has helped add dealers in India and double output to 30,000 units, of which more than half is exported. If demand rises, Reva can easily be assembled in other low-cost centres such as Southeast Asia and eastern Europe, Maini said.
Maini, who studied mechanical engineering at the University of Michigan and at Stanford University, where he focused on solar-powered cars and hybrid electric cars respectively, employs just over 30 people in the factory in Bangalore.
In India, government institutions get a small subsidy on the Reva. The government also recently cut excise taxes on hybrid cars to 14%, although the tax is still higher than the 12% tax on small cars and minuscule compared to the tax subsidies and other exemptions granted in Britain, Japan, France and elsewhere.
“The potential is much more than what we are seeing now,” said Mr Maini. Passenger vehicle sales in India are likely to nearly double to more than 2 million units by 2010.
Electric vehicles are particularly suited for Indian cities, says Mr Maini, because of shorter distances and lower average speeds. A top speed of 40-60 km/hr and a range of 50-80 km would meet “over 90% of the city mobility requirements in India”, he said.
Maini is building more powerful cars, with a range of 200 km and top speed of 120 km/hr. He also has prototypes of electric city buses and pick-up trucks, and is testing fuel cell technology.
The new model Revai, which went on sale this year, features a lithium-ion battery pack for a driving range of more than 140 km compared to the 60-80 km from the existing lead-acid battery. “Technology-wise, we are ready, but we need a clear policy.”
“Maini didn’t capitalise on the first-mover advantage, but he will be seen as a pioneer, now that everyone is getting into it,” said Mohit Arora, senior director at JD Power & Associates. “History is on his side.”
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Originally Posted by Elbmek 
On My EV Bullishness 
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