The Marines - the Royal as well as the US ones - have better adverts.
YouTube - Royal Marines Recruitment Advert
YouTube - USMC Recruiting Commercial
The first one is simple, tough and to the point. The second is quiet, dignified and communicates much using little.
YouTube - NEW USMC COMMERCIAL
This one is a bit more energetic but still has ultra-sharp script spoken by an appropriately deep voice.
YouTube - Army Strong
...No. Just no. Unattractive narrator, wordy script, clunky imagery. "There's strong. And then there's Army strong." WTF?
And I'm certainly in the age group these adverts are appealing to.
I see Shek is viewing this thread. I hope I haven't offended your organisation's advertising skills.