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View Full Version : Ouch! Ontario university mocks Bush in new campaign



mostlymad
30 Aug 06,, 13:41
I'm surprised this was allowed -

Bush/Yale (http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20060829/lakehead_campaign_060829/20060829?hub=TopStories)

Ontario university mocks Bush in new campaign
Updated Tue. Aug. 29 2006 11:21 PM ET

CTV.ca News Staff

A small northern Ontario university has sparked controversy by launching an edgy new recruitment campaign that mocks U.S. President George Bush and his Ivy League alma mater.

Dubbed "Yale Shmale," the $100,000 crusade features a goofy image of Bush 'Yale University, Class of 1968' on posters that will be plastered across Toronto in a bid to attract potential new students.

As well as rolling out a series of posters, Lakehead University also took the campaign to its website, where readers are informed that "graduating from an Ivy League university doesn't necessarily mean you're smart."

The site then directs readers to a page that says: "There are universities and then there are universities. So let's not beat around the bush. Lakehead is different."

Lakehead president and vice-chancellor Fred Gilbert said the "tongue-in-cheek" campaign by Toronto advertising agency McLellan was designed to lure Toronto students to the Thunder Bay school.

The website received more than 7,000 hits on Monday, Gilbert said, and online comments had been 95 per cent positive.

However, Gilbert, who said around 60 of the "Yale Shmale" posters will be mounted around the city, admits not everyone is happy about the new campaign.

Gilbert said the university, which has 7,600 students, had received e-mails which were "running in the opposite direction," which was a concern.

Yale reaction

Yale is not impressed with Lakehead's new marketing scheme either.

"We don't approve of other organizations using the Yale trademark," a spokeswoman for the respected Connecticut university, from which Bush graduated in 1968, told the Toronto Star Monday.

Some of Lakehead's students also considered the campaign inappropriate, Gilbert acknowledged, while the president of Lakehead's student union said it lacked class.

"It strikes me as being very repugnant," union president Isabelle Poniatowski told Reuters. "Lakehead has so many positive attributes that you could really sell to people that live down south."

Meanwhile, although Lakehead's students may have expressed their feelings about the campaign, the reaction of the university's target audience remains to be seen.

Gilbert says if the reaction in Toronto is as negative as the reaction on the university's campus, the campaign will be dropped.

The Lakehead campaign comes hot on the heels of a similar promotion that also poked fun at Bush's less-than-cerebral reputation.

Last month, simplyaudiobooks.ca, an audio book rental service, plastered posters and billboards around Toronto featuring a photograph of Bush and the words: "Don't Read Enough? Rent 10,000 books on tape/CD."

The Oakville, Ont.-based company, says the Bush billboards have been met with a positive response and that sales are up 100 per cent.

dalem
30 Aug 06,, 18:06
Most of the time Canada is fairly ignorable, then something like this comes along and I regret having neither the ability nor the opportunity to piss on the head of every single person north of the border.

How I wish the rest of the planet would just all kill themselves and leave the world to us.

-dale

Gio
30 Aug 06,, 19:56
Most of the time Canada is fairly ignorable, then something like this comes along and I regret having neither the ability nor the opportunity to piss on the head of every single person north of the border.

How I wish the rest of the planet would just all kill themselves and leave the world to us.

-dale
How does one organizations actions turn into a generalization of a nation of 34 million people? You're a disturbing example of an American. Canadians are our friends, get the political stick out of your ass.

mostlymad
30 Aug 06,, 20:30
Gio...my hero! :)

HistoricalDavid
30 Aug 06,, 20:33
How I wish the rest of the planet would just all kill themselves and leave the world to us.

-dale

Quite the rational libertarian.

Officer of Engineers
30 Aug 06,, 20:35
Lakehead - that explains it.

Bluesman
30 Aug 06,, 20:35
It's called 'hyperbole', college-boys. Look it up.

dalem
30 Aug 06,, 21:01
How does one organizations actions turn into a generalization of a nation of 34 million people? You're a disturbing example of an American. Canadians are our friends, get the political stick out of your ass.

Hyperbole, Gio, hyperbole. Look it up.

-dale

Bill
30 Aug 06,, 21:04
I call it talkin shiit. :biggrin:

Gio
30 Aug 06,, 21:44
I call it talkin shiit. :biggrin:
;-) Of course
Just making the point that you hate Canada. So rational. ;)

gunnut
30 Aug 06,, 21:54
Do universities normally advertise to attract students? I think they are just desperate for attention.

Bill
30 Aug 06,, 22:06
;-) Of course
Just making the point that you hate Canada. So rational. ;)
Hell Gio, you know me bro...i hate virtually everyone. :cool:

Gio
30 Aug 06,, 22:09
Pro-death not pro-choice. ;)

thunderous
02 Sep 06,, 06:27
Most of the time Canada is fairly ignorable, then something like this comes along and I regret having neither the ability nor the opportunity to piss on the head of every single person north of the border.

How I wish the rest of the planet would just all kill themselves and leave the world to us.

-dale

Canada is ignorable most of the time, however, I hope that when their soilders are out there in Afghanistan to take pressure off the US the Americans appreciate it.

I do believe that the US would prefer to have the world, but that would be too boring for them - no one to pick on anymore :frown: ?

dalem
02 Sep 06,, 07:22
Canada is ignorable most of the time, however, I hope that when their soilders are out there in Afghanistan to take pressure off the US the Americans appreciate it.

I do believe that the US would prefer to have the world, but that would be too boring for them - no one to pick on anymore :frown: ?

Again, I suggest looking up the word "hyperbole".

-dale

smilingassassin
02 Sep 06,, 11:04
As a Canadian, this sorta thing pisses me off. Some of my fellow Canadians seem to think its cool to make fun of Americans and talk trash about em. They seem to think having a negative opinion about Americans makes them smarter than those who don't have a problem with Americans.

Speaking as an Ontario boy I couldn't be more happier living on the west coast, as far away from my ignorant east coast brethren as possible. They think Toronto is the center of the universe.

By the way Dale, lighten up! Not every Canadian has their heads up their ass!

Bluesman
02 Sep 06,, 12:35
As a Canadian, this sorta thing pisses me off. Some of my fellow Canadians seem to think its cool to make fun of Americans and talk trash about em. They seem to think having a negative opinion about Americans makes them smarter than those who don't have a problem with Americans.

Speaking as an Ontario boy I couldn't be more happier living on the west coast, as far away from my ignorant east coast brethren as possible. They think Toronto is the center of the universe.

By the way Dale, lighten up! Not every Canadian has their heads up their ass!

Hey, he knows that, and so do I. They just swept the god-awful Liberals out, and elected Harper; can't be ALL bad. Also, note how they are doing LOTS more on the international stage, and doing it effectively, instead of just being ankle-biters against those countries that are actually trying to be useful.

Canada has gotten WAY more respectable as a country lately. We think the trend they're headed in is respectable again.

Bluesman
02 Sep 06,, 12:37
But then again, this story just goes to show that y'all have a high percentage of idiotarians, too.

smilingassassin
03 Sep 06,, 06:15
...and every time the uberliberal (NDP) leader Jack Layton opens his mouth I'm even less reluctant to vote for anything remotely liberal in nature. Just last week he demanded that our troops be pulled out of Afganistan.

http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20060813/afghanistan_NDP_060813?s_name=&no_ads=

He says Canada's mission in Afganistan has gone astray. I suppose none of this is good enough for Mr. Layton...

http://www.canada-afghanistan.gc.ca/active-role-en.asp

I suspect it will be a while before the liberals are voted in again, while the NDP are still living in a riverie if they think they will ever govern Canada.....