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It's a general problem. Many North American companies are tempted to trust in the size of their home market and ignore the customer demand of other markets.
The result is that they are beaten by better economies of scale and more diversified product portfolios of foreign competitors who consider the North American market as one of several markets.
This happened to many businesses, but at least not to aviation and computer technology and software. The world-wide demand is qualitatively homogeneous for these products.
It's sad that GM has the same problem although it had strong ties to Europe via Opel since the 20's (Opel barely survived American management influence in the 90's and is now a mediocre brand without competitive upper lass cars anymore).
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