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Once again, effect. The end result of the Chinese nationalists was that they harmed severely the relationship between Japan and China; while the Japanese businesses are still intent on profiting from Chinese labor and consumer markets, the average householder has been turned off from China, and even the Japanese corporations are pursuing "China+1" strategies, where the Chinese labor market is supported by an up-and-comer, such as India or Vietnam. And the Japanese population is not any closer to reducing its position on the textbooks or Yasukuni.
Shrill Western criticism has the same effect. Among the Chinese internet users, various campaigns were launched against targets such as CNN, and Carrefour. What you're doing in the end is only strengthening the nationalists, who keep the liberals in check. It doesn't matter if the Chinese government is offended or not, there will always be a faction critical of them, but what about the population?
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