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Whoops. Didn't back check far enough. Same page too. Shame on me.
But I still think it's a scam by bulb manufacturers to come up with something new, more expensive - MUCH more expensive because in many cases you have to buy special switches as well.
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Overall sales volume goes down with CFLs, more expensive light bulbs are sold but far fewer are.
60W equivalents can be had for $1.65/bulb, a 100W for $2.52.
$.40 to $.75 for an incandescent, and 8 of them are used over the life of a CFL. Whoever is using incandescents is spending more money on bulbs.