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Just a bit away from the hard power part. But there are only 2 countries that have an extremely massive internal and external film and music industry. Thats India and the US. Fact is only these two nations produce music and films in such a massive ratio that too for local consumption, i don't see any other single nation beating the figures or the sophistication anytime soon.
Local consumption accounts for above 90% of the Industries. And they export. Hollywood is well known, but in some of my travels in as far way places like Morocco i have encountered people more familiar with Bollywood than i am. I got a shock when in a Thai night club i saw the crowd cheer and rave to Dhoom by Tata young.
Soft culture in many ways brings around many times more integration than hard power projection.
My 2p worth.
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