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Originally Posted by Horrido
It was called "Greenland" as a marketing strategy by Lief Eriksson. If he'd called it "White-tundra-permafrost-freeze-your-ass-off-and-starve-land," potential investors would hesitate to relocate there.
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It did work well though. The colony flourished for almost 400 years before it died out in the mid 15th century. There are archeological proof of the colonists diet consist largely of farm animals. Can't feed farm animals with ice. So they either imported grass, or the land provided grass.