ahem...I disagree with the proposal to exterminate the term "moral."
Morality, in the strictest sense of the word, deals with that which is innately regarded as right or wrong. The term is often used to refer to a system of principles and judgments by which humans subjectively determine whether given actions are right or wrong. These judgments serve to regulate the behavior of its members. Conformity to such principles may also be called morality, and the group may depend on widespread conformity to such codes for its continued existence. A "moral" may refer to a particular principle, usually as an informal and general summary with respect to a moral principle, as it is applied in a given human situation.
WAB is a group of members, and if we did away with "morals," I would not be needed as moderator, according to the above definition.
In other words, I would be out of a job here.
